Don't Be a Bonehead; Understand E-mail Instead

I just got an e-mailed invitation from some bonehead at the USC alumni office to an event where they're going to install some newly endowed faculty. That's all well and good. What's neither well nor good is the 3.6 MB PDF attachment of their postal mailer about the event. As if the file size of the attachment wasn't bad enough, the PDF includes the mailer's printer instructions in its margins; it's obviously the printer's proof rather than a version prepared for potential attendees. I quote from the margin of the front page (preserving all linefeeds to further punish the guilty):

Invite Front: 5 x 7"
finished size
2/2 PMS1945 (or similar) and
black
Curious Metallics,Gold Leaf,
Cover
blind emboss USC seal

For the love of God, don't do this where you work. If you do not have a clue yourself, rent or borrow one from one of your e-mail savvy colleagues. I mean, can you imagine the pain currently being experienced by USC alumni with dial-up connections?

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Comments

I don't need to imagine it, I was there.

What I actually found more irksome was the complete lack of effort that went into concealing the fact that this was the second round of invitations. I mean, don't send out printer's proofs of an invitation on October 20th where the paper invitations clearly read, "Please respond by October 19th."

Don't get me wrong. I'm pleased that CNTV is trying to reach out to community members who are not (yet) in a position to donate $50,000 at the drop of a hat. It's good business for them. But please, have a little sense about how to disperse your scraps.

Ignore me. I worked in that office for too long.

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